Sony just announced its most impressive camera to date, the a9. If you've been thinking about making the switch from Canon or Nikon to Sony, this camera may make that decision easier.
This camera was created with professional sports and wildlife photographers in mind. Instead of competing with the 42-megapixel a7R II, which most people consider a "studio camera," the a9 will be geared towards photographers who need speed. The sensor falls right in-between the a7R II and the a7S II at 24.2 megapixels, but in almost every other way, the camera is a big improvement.
The first exciting feature is that this camera offers blackout-free shooting, meaning that you will be able to see your subject in the viewfinder 100 percent of the time as you snap up to 20 frames per second. Standard DSLR cameras are incapable of doing this because the mirror, used to see through the lens, needs to flip up to take the picture, blocking your view as the camera exposes. The a9 will work like a video camera, snapping pictures instantly without any break in the feed. If you need silent shooting, the camera can shoot without any sound while using an electronic shutter.
The autofocus is probably the most impressive aspect of this camera. The a9 has 693 phase-detect AF points that cover 93 percent of the entire frame. No more having to focus and recompose, because basically, you'll be able to focus on any point in your frame.
This camera also comes with an Ethernet port, which may allow the camera to be controlled over a network and of course the camera also has 4K video and 5-axis stabilization along with dual SD card slots.
The a9 will be released on May 25th for around CHF 4'998.
In the same time, Sony has today also introduced the FE 100-400mm F4.5–5.6 GM OSS Super Telephoto Zoom.
In order to keep up with fast-moving action, the new FE 100-400mm GM super telephoto zoom lens features a combination of double linear motor and a Direct Drive SSM actuator, which also ensures precise, quiet operation.
The double motor system allows rapid focus lens drive acceleration to capture the sudden motion that is common with sports and wildlife photography, while high precision positioning control and a newly optimized AF algorithm ensure the subject is quickly found and focused on. This ensures that the maximum AF performance of a camera like the new α9 is realized.
In order to satisfy the extensive demands of customers craving lighter, smaller and more portable super telephoto lenses, the new FE 100-400mm GM weighs in at a mere 49.3 ounces (1,395 grams), making it among the lightest in its class and an ideal fit for Sony’s wide range of compactly designed cameras.
Functionally, the lens has a zoom torque adjustment ring – a first for Sony α – allowing the user to adjust the level of torque in the ring to zoom faster or slower depending on their shooting style. There is also a focus hold button that can also be assigned to variety of functions including focus mode selection, AF area selection or the popular Eye AF lock feature.
As a photographer, we are lucky to work on all different types of projects – some are fun, some are challenging, and this one was a mix of the two !
When Sony Action Cam contacted me about this project, my main concern was how I could show the beauty of our world with such a small camera. For me, traveling is embracing what nature has to offer, in the best way you can and by using the Sony Action Cam, I found that you can literally take the viewer with you on your journey.
By November 2016, we began our production to acquire the assets needed to showcase this cutting-edge technology, as well as tell the stories of four unique and compelling individuals who would be using these cameras in their own areas of expertise.
For our production we've been using two FDR-X3000 Sony Action Cams. Filming in 4K with such small camera is really impressive. But I was even more impressed to capture stable images as never before with the optical steadyShot. A really big advantage when you think that this little cams are primarily used hand held.
KATHERINE - ROCK CLIMBER
Katherine Choong is an amazing rock climber. Her ability to scale the climbing routes of the world, with humility and grace, sets Katherine apart. I’ve no words to thank Katherine for her help during this project. To tell her story we chose to fixe a Sony Action Cam on her head by using the head mount. It was really important for me to show the real world of Katherine even at 100 meters from the ground and I feel by using the Sony Action Cam you can really take the viewer with you. We also used a drone to give a view of the amazing surroundings around her.
I greatly enjoyed working with these inspiring people and these little cams – and together we were able to share their stories in a creative and personal way.
OLIVIA - MUSHER
When we were shooting sled dogs with Olivia, working with the Action Cam it really gave us the chance to enter in her world, without any distraction. This is no easy task when you’re shooting animals!
We first choose to fix a Sony Action Cam on her head to have a real point of view from Olivia, but also to see the connection between her and these beautiful dogs. We also mount the cameras on the sled by using the roll bar mount. So by doing so, we were able to also keep a focus on Olivia and see her reaction while encouraging her dogs. We used again a drone to show the natural beauty of this amazing place in the Swiss Alps.
AURÉLIE - SUP RACER
Aurélie is an incredible person, always trying to push her limits. She didn’t hesitate a minute before facing the icy waters of the lake in the middle of winter to enjoy her sport. And Action Cams have no problem in this weather.
We decided to mount a Sony Action Cam on Aurélie’s board. So we used the underwater housing to be sure the camera won’t get wet, but we also added an anti-fog sheet inside the housing to prevent any fog during the shooting. We also mount an action cam on her head once again. I really love this point of view because you can really feel part of the adventure. The camera was also used inside the underwater housing in case Aurélie was falling in the water.
CAROLINA - NATURE LOVER
The good things with the Sony Action Cam is that you can take them everywhere, they’re so small. To tell the story of Carolina we chose to mount one camera on her bag by using the backpack mount. Thanks to the optical steadyshot it gave a real smooth footage, even when walking quite fast. And by using the shooting grip and the live remote I was able to see exactly what I was shooting, which is a big advantage when shooting someone or a place.
I greatly enjoyed working with these inspiring people and these little cams – and together we were able to share their stories in a creative and personal way.
And finally a huge thank you to the tireless work and creative energy that always comes from the team at Sony.
ABOUT THE "OUR WORLD THROUGH THE LENS OF" SERIES:
With the help of photographers from different parts of the world, we were able to capture both well-known and unknown/unexplored places of the world we live in. Throughout this 4-part episode, photographers will show the world we live in through their own lenses, and the way they see it. Episode 1 features Chris Schmid, a Switzerland based photographer, showing us stories of three amazing female athletes who embrace all the beauty nature offers us in Switzerland.
Really proud to share that our recent trailer ‘The African Survivors’ has recently been nominated for a number of accolades and awards:
ARFF International // Berlin – Amsterdam – Paris – Barcelona. An Independent event with major 4 live screenings for all Feature, Short, Documentary, Experimental, Music Videos, Animations and Student Films.
Hollywood Screenings Film Festival // ONLINE and LIVE annual event held in Los Angeles CA.
More information about "The African Survivors" can be found on Eyemage Films website: www.eyemagefilms.com
The gauchos of South American’s pampas are the stuff of legend. Now considered national symbols in Argentina and Uruguay, these solitary horsemen and women have herded cattle through the lowland plains for centuries. In Brazil’s southern state of Rio Grande do Sul, gaúchos (the Portuguese equivalent) have become so integral to the culture that the term is used to describe anyone living in the region. Get a glimpse of what life is like for a modern day gaúcho in this breathtakingly beautiful short.
Credit: Caroline and Chris Schmid
Production Company: Eyemage Films
The Short Film Showcase spotlights exceptional short videos created by filmmakers from around the web and selected by National Geographic editors. We look for work that affirms National Geographic's belief in the power of science, exploration, and storytelling to change the world. The filmmakers created the content presented, and the opinions expressed are their own, not those of National Geographic Partners.
To be a gaucho means to be honest and kind to all living creatures.
"O Homem do Campo" is a story about being connected to nature and oneself, set in the stunning landscape of South of Brazil, made even more intensely beautiful through the meditation that solitude brings. Captured with a combination of Sony Alpha cameras (a7rII &RX10III), DJI Ronin and DJI Phamtom 4 Pro by award-winning photographers and conservationists Chris and Carolina Schmid.
A Eyemage Films production | eyemagefilms.com Story by Chris and Carolina Schmid Edited by Eyemage Films Executive Producers – Chris and Carolina Schmid Written and directed by Chris Schmid
I will be at Photokina though in Cologne, Germany, later in the month where I will be doing daily talks at the Sony stand from September 23rd to 25th about my experiences shooting with the Sony a7 series cameras.
I will be at Photokina though in Cologne, Germany, later in the month where I will be doing daily talks at the Sony booth from September 23rd to 25th about my experiences shooting with the Sony a7 series cameras.
I’m so stoked and I cant believe that one of my images were selected as a winner in the PDN Great Outdoors photo contestin the professional category! The image came from a shoot back in Florianopolis in Brazil last year. I am very thankful to everyone who has encouraged me along the way on my photography journey.
This image was shot using a Sony α6000 mounted on a DJI S900.
Acclaimed photographer Chris Schmid and his wife Carolina Schmid are very proud to launch their own independent production company Eyemage Films, dedicated to create the highest quality of wildlife, nature and travel short films. They established Eyemage Films primarily to increase awareness of global conservation issues and the understanding of the animals and the nature on our planet.
Chris, CEO of the company, he is also a Sony Global Imaging Ambassador and WildAid contributor. He and Carolina, aim to bring both conservation and an educational aspect to their short films.
Chris is also an award winning photographer. His work has been more and more recognized and has garnered multiple awards from prestigious organizations around the world. More information about Chris’ work can be found here.
UP & BEYOND - NEW SHORT FILM
Because directing motion pieces is such a part of my career, I had to do what you do in the motion world and put a montage of shots made these last years. Director - Chris Schmid Editor - Chris Schmid
This film was shot with my regular gear: - DJI S900 - Sony a7s - DJI Inspire 1 - DJI X5 camera - DJI Phantom 3
This short film strives to highlight the life in the Northern hemisphere of our planet. It is the result of filming in remote locations in Arctic, Norway, Switzerland and Iceland the last couple of years. Headphones recommended!
Director - Chris Schmid Editor - Chris Schmid Music - The Musicbed Additional images Dovrefjell and Reindeers - JAPictures / japictures.com
This film was shot using my regular photographic gear: - Sony a7rII - Sony a7s - Sony a99 - Sony a77II - Sony FE 28mm 2.0 - Sony FE 16-35mm 4.0 - Sony FE 70-200mm 4.0 - Sony LA-EA3 - Sony G 70-400mm SSMII - Sony G 500mm f/4.0
Sony today launched the new a6300, a mirrorless camera that boasts the world’s fastest autofocus speed and the world’s highest number of autofocus points. Sony also launched an entirely new brand of interchangeable lenses: the G Master. This line will represent the best of what Sony has to offer in terms of optics. The brand will launch with 3 new E-mount lenses: the 24-70mm f/2.8, 85mm f/1.4, and 70-200mm f/2.8. More information on G Master lenses here.
Sony a6300 key features:
24MP CMOS APS-C sensor with copper wiring
425-point on-sensor phase-detection AF system
11 fps continuous shooting (8fps continuous live view)
Press Release: Sony Introduces New α6300 Camera with World’s Fastest Autofocus
New Mirrorless Camera Features World’s Fastest AF speed1 and Highest Number of AF points2 plus Newly Developed 24.2 MP APS-C Sensor, High Resolution 4K video recording and more
NEW YORK, Feb. 3, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced the latest addition to their award winning lineup of mirrorless cameras, the α6300 model.
The camera boasts an unrivaled 4D FOCUS™ system that can lock focus on a subject in as little as 0.05 seconds, the world’s fastest AF acquisition time1. Additionally, the α6300 has an incredible 425 phase detection AF points that are densely positioned over the entire image area – the world’s highest number of AF points on any interchangeable lens camera2, and can shoot images at up to 11 frames per second with continuous autofocus and exposure tracking,
The impressive new mirrorless model also has the ability to support full live-view continuous shooting on the Tru-finder or LCD screen at up to 8 frames per second, ultimately producing a real-time shooting experience that combines all the benefits of an electronic viewfinder with the immediacy of a through-the-lens optical viewfinder.
The versatile α6300 is equipped with a newly developed 24.2 MP (approx.. effective) APS-C sized Exmor CMOS sensor that works together with a BIONZ X image processing engine to produce outstanding image quality throughout the entire ISO sensitivity range ISO 100 – 51200 3. It can also shoot and record high resolution 4K video with full pixel readout and no pixel binning in the popular Super 35mm format.
“The α6300 is yet another example of the dominant innovation that Sony continues to bring to the industry, especially from the mirrorless space,” said Neal Manowitz, Vice President of Digital Imaging at Sony Electronics. “With this new model, we’ve combined the world’s fastest and most extensive AF system with a superb image sensor and many of our most advanced imaging and video technologies, creating a package that can far exceed the performance of any DSLR in its class. This camera connects you with the action like never before.”
Unrivaled AF Performance
Sony’s new α6300 camera builds upon the acclaimed 4D FOCUS performance of the α6000 model, utilizing a Fast Hybrid AF system that combines high-speed phase detection AF with extremely accurate contrast AF and allows it to capture and lock on to moving subjects in as little as 0.05 seconds1. The camera’s High-density Tracking AF technology positions 425 phase detection AF points over nearly the entire field of view, allowing it to accurately focus throughout a wide area – even on small, fast objects that other cameras would fail to recognize.
In addition to the extensive AF coverage, the α6300 debuts a new High-density tracking AF technology that significantly improves subject detection and tracking performance. This new technology can quickly activate a large number of AF points surrounding a subject – approximately 7.5 times more density than the α6000 – and intelligently adjust them in accordance with the subject’s motion. This is a particularly powerful feature when used with high-speed 11 fps continuous shooting or the new 8 fps continuous live-view mode, which provides 100% accurate framing for fast moving subjects on the LCD screen or viewfinder.
Of note is the fact that the camera’s 425 phase detection AF points, enhanced tracking and focus accuracy are all available on the α6300 when using A-mount lenses4 with a mount adaptor like the Sony LA-EA3. This is a first for Sony E-mount interchangeable lens cameras with an APS-C sized sensor, as the only other cameras to feature this capability are the full-frame α7R II and α7 II models.
Other enhancements to the α6300 include silent shooting functionality the ability to use AF in focus magnifier mode, expanded flexible spot AF, Eye AF in AF-C mode and more.
Powerful 24.2 MP Exmor CMOS Sensor and BIONZ X Processor
In order to maximize efficiency and overall camera performance, the α6300 features a new 24.2 MP sensor that is an ideal match for its BIONZ X image processing engine.
The new image sensor employs copper wiring in its structure, which improves light collection efficiency and significantly accelerates readout speed. The BIONZ X processor features an upgraded image processing algorithm designed to maximize the sensor’s overall capabilities. Together, the two key components work together to produce images with low noise and exceptional resolution in sensitivity settings up to ISO512003, in particular in the mid-to-high sensitivity range.
Ultimate 4K Resolution and Other Professional Video Capabilities
In another first for non-full-frame Sony interchangeable lens camera, the new α6300 offers internal 4K movie recording in Super 35mm format. When shooting in 4K, the camera uses full pixel readout without pixel binning to collect 20 megapixels of information – approximately 2.4x5 (6K equivalent) as many pixels as 4K UHD and then oversamples the information to produce high quality footage with exceptional detail and depth.
The camera utilizes the XAVC S codec6 during video shooting, which records at a high bit rate of 100 Mbps7 during 4K recording and 50 Mbps during standard Full HD shooting, ensuring maximum detail and clarity in both video formats. Additionally, the camera will focus approximately twice as fast as its predecessor during movie shooting thanks to its new and improved AF system. AF speed and AF tracking sensitivity are also adjustable for expanded creativity.
Other professional caliber video features include the ability to record Full HD at 120 fps at 100 Mbps7, another first for α interchangeable lens cameras with APS-C sized sensors. This mode allows footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD8 (24p or 30p) resolution with AF tracking. The new α6300 also offers S-Log gamma recording9 for wide dynamic range shooting – approximately 14-stop latitude in S-Log3 gamma setting – and supports S-Gamut for a wider color space. Both options allow for greater creativity for processing video post-production.
Also included on the new camera is a microphone line input that accepts external microphones and also supports XLR input with Sony’s XLR adapter kit, as well as Gamma Display Assist, a new function that allows users to monitor images or check focus when recording S-Log movies. The new model has enhanced Zebra functionality for greater exposure control. Picture profile settings are available, as well as Time Code / User Bit and much more.
Enhanced Operability and Ergonomics
The α6300 camera is equipped with a high contrast, high-resolution XGA OLED Tru-Finder with approximately 2.4 million dots that offers exceptional corner-to-corner visibility. There is also a new mode available for the viewfinder that allows display of images at 120 fps, ensuring that action is displayed smoothly with very few afterimages, making subject tracking through the Tru-finder easier than ever.
Aesthetically, the new α6300 camera features an extremely solid feel in hand thanks to its robust, magnesium alloy design. It can be customized to fit nearly any shooting style or preferences, with 9 customizable buttons that one of 64 different functions can be assigned to. The camera adds a digital level gauge as well as upgraded dust and moisture resistance10, a reinforced lens mount structure and a new shutter release button and mode dial with improved operability and grip.
The new α6300 camera is Wi-Fi® and NFC compatible and fully functional with Sony’s PlayMemories Mobile™ application available for Android™ and iOS platforms, as well as Sony’s growing range of PlayMemories Camera Apps™, which add a variety of creative capabilities to the camera. It also supports QR code for easy connection to non-NFC smart phones.
Pricing and Availability
The Sony α6300 interchangeable lens camera will be available in March for about $1,000 for the camera body or for about $1,150 paired with a 16-50mm F3.5 – F5.6 kit lens (model SELP1650). Prices for the Canadian market will be about $1,350 CA for the body and about $1,500 CA for the camera kit. It will be sold at a variety of Sony authorized dealers throughout each region.
The Criollo is the native horse of Uruguay (1910), Argentina (1918), Brazil (1932) and Paraguay. It may have the best endurance of any horse breed in the world next to the Arabian. In fact, due to the criollo’s low basal metabolism, it may be a better long-distance horse than the Arabian in prolonged races over a week in duration with no supplemental feed. The breed, known for its hardiness and stamina, is most popular in its home countries. To speak of the Criollo horse is to speak of the Gaucho. The horse is his indispensable accessory ; it is said that a Gaucho without a horse was the same as a man without legs.
Director - Chris Schmid Editor - Chris Schmid Music - The Musicbed
This film was shot using my regular photographic gear: - Sony a7rII - Sony a7s - DJI Inspire 1 - Zenmuse X5 - Sony FE 28mm 2.0 - Sony FE 35mm 2.8 - Sony FE 16-35mm 4.0 - Sony FE 70-200mm 4.0
I’m so stoked to be awarded Honorable Mention three times at the IPA - International Photography Awards!
My portfolio “Above Okavango” awarded Honorable Mention in Nature - Aerial and Nature - Wildlife. My portfolio “The Land of the Maasai” was awarded Honorable Mention in Nature - Wildlife.
Join us in March 2016 on an Kenyan Photo Safari in the Maasai Mara with renowned photographer Chris Schmid and in collaboration with Naibor Camp. The Mara is famous for its big cats, and it’s an amazing place to photograph lions, cheetahs and leopards. March is a very good season for big cats. This tour is for photographers of all levels, begginers and experienced alike. We also welcome non-photographing companions too.
We offer 4-people safaris. The cost for a 4-person safari is $4045 per person based on a single basis for 1 night in Nairobi & 6 nights in the Mara (no shared transfers nor hotel accommodation. All done on a single basis). If you are travelling in couple then the cost will be $7751 for two people.
Bookings are secured with a 20% deposit per person. Payments to be made in $US.
2016: Mar 26 – Apr 02 – OPEN
Payments for all safaris are made through Nigel Archer Safari which means you have the financial protection of booking through a registered tour operator.
Your money is 100% safe and if one of our suppliers goes bust, your money is fully protected.
To book or reserve a place on this safari please email me at email@example.com. I will also be happy to answer any questions you may have.
The Camp - Naibor Camp
Naibor Camp is a luxury eco friendly tented camp, a striking combination of contemporary style and comfort, in the heart of Kenya’s world famous Masai Mara Game Reserve. The camp is hidden in a grove of riverine woodland on the banks of the Talek River and consists of sweeping pale canvas tents, king-sized beds made from local fig-wood, wide sofas furnished with bolster cushions, and wool rugs - a luxurious base from which to explore the Mara. Our camp is located inside the reserve close to many predators – lion, cheetah and leopard are often found close by.
For photography, we will provide enough free place for each photographer, providing flexibility for photography. Beanbags are provided in each vehicle.
Day 1: You are picked up from Nairobi Airport on arrival by our driver and taken to the Fairview in Nairobi where you’ll spend your first night in Kenya.
Day 2: In the morning we transfer to Wilson Airport (around 10 minutes away) to where we take a 45 minute flight to Naibor camp in the Masai Mara. We will arrive in time for lunch and embark on our first afternoon drive at 16:00. At about 18:00 we return to camp to relax in front of the camp fire and have dinner.
Day 3, 4, 5, 6, 7: Morning drives begin at 5:30 am and continue until midday or longer, depending on animal activity that day. We’ll have a short break for some 30 minutes for a light breakfast and refreshments in the bush. Back to camp for lunch, rest, or relax with a massage. Then at 16:00 we head out for the late afternoon drive returning at sunset around 18:00. At about 18:00 we return to camp to relax in front of the fire and have dinner.
Day 8: In the morning we’ve time for a three hour drive before we will be able to catch your return flight to Nairobi. Back in Nairobi you’ll spend some time in an African BBQ restaurant if you would like before the transfer to Nairobi Airport for your international flights home.
What is included in the photo safari One night in Nairobi at Fairview Hotel on arrival Full Board accommodation All house beverages (including house wine, beer and local spirits, tea, coffee ,soft drinks and bottled water) Guided game drives in a shared vehicle with one guide and one photographer (up to a maximum of 4 guest in a vehicle) Bush Meals (where possible please book in advance) and sun-downers (No Bush Dinners in the Mara reserve) Laundry Airstrip pick-up and drop off to Ol Kiombo airstrip Private meals in all rooms Park and conservation fees ($99 per person per night) 1 night accommodation at the Fairview hotel Nairobi on the night before the safari Transfers: From JKIA-Fairview Hotel (maximum of 4 passengers) Fairview Hotel-Wilson Airport (maximum of 4 passengers) Wilson Airport-JKIA on departing day (maximum of 4 passengers) Return flights from Wilson to Masai Mara
What is not included Travel insurance Items of a personal nature Phone calls Beverages such as premium brand spirits, cellar wines, champagne Cigars and Cigarettes Guided walks outside the reserve Beauty therapy and massages Cultural Visits
« OFF THE BEATEN TRACK » - Episode 3 - 81°36.9’N In this third episode we sets out to Svalbard or Spitsbergen, one of the most remote location in the world. The expedition brought us to 81° North in the ice pack in search of polar bears. This film was shot using the new Sony a7rII and the new DJI X5 for the aerial images. You can watch the video in 4K here: https://vimeo.com/140989382 Hope you’ll enjoy it and share it around!
OFF THE BEATEN TRACK - Episode 2 - The land of the Maasai
I’m very excited to launch the second episode of OFF THE BEATEN TRACK. In this second episode we travelled to the Masai Mara to find out how Kenyans were protecting their natural environment. Watch it in fullscreen with Headphones if you can. Hope you’ll enjoy it and share it around!
As you may have read across the web, Sony announced last week the much-anticipated new a7RII. This time around it looks like Sony has listened to the feedback and come out with one heck of a full frame camera. Not only does it have a new 42mp sensor, but a vastly improved AF system, electronic shutter and silent mode (a fix for shutter shake), updated ergonomics and button placement, 4K video and much more. Here is the main specs:
42MP Full-Frame Exmor R BSI CMOS Sensor
BIONZ X Image Processor
5-Axis SteadyShot INSIDE Stabilization
399 Phase-Detect AF Points & 5 fps Burst
Internal 4K XAVC S Video & S-Log2 Gamma
Weather-Resistant Magnesium Alloy Body
Built-In Wi-Fi Connectivity with NFC
no shutter blade motion
3.5x faster than the A7r
A7rII focus is almost 40% faster than the one of the A7r
Minimum ISO w/ Auto ISO
14bit RAW file
Fast AF with Canon lenses using lens adapter
I love my a7R for stills. It has been used countless times since buying one in December 2013. For video I’ve been using the A7s which produces perfect HD. The a7RII is a big step up for video from the first version with internal 4K and 1080 up to 60p. Moreover in 4K super 35mm mode there is no pixel binning which is absolutely awesome!
In an interview with Dpreview, Sony Senior General Manager of the Digital Imaging Business Group Kimio Maki explained why 42.4 mp struck the perfect balance between resolution and ISO sensitivity. To achieve both they created a full-frame back-side illuminated sensor in the goal to improve the resolution and the ISO sensitivity over the original a7R. SWEET! Like the original a7R, a7RII has no anti-aliasing filter. It can deliver the finest detail and ISO range expanded for better performance at high ISOs.
Kimio Maki also gave some information about their upcoming FE lenses and it looks very exciting!
“Our lenses have to be better than [those from other manufacturers]. That is my mission. We have already made a 35mm F1.4 and 90mm macro – both were based on customer’s requirements, and also we have a full F4 zoom lineup, so our next lenses will be at the upper end of the lineup.”
“A F2.8 lineup is necessary, and brighter [primes].”
Sony releases firmware Update 2.0 for A6000 with XAVC S and that shortens start-up time for Sony a7, a7R and a7S mirrorless cameras.
Improvements over version 1.20:
The startup time is shortened
Benefits provided by previous updates and included in version 2.00:
Improves camera function and provides picture improvement for the new lenses (SEL35F14Z, SEL24240, SEL28F20, SEL90M28G)
Improves the power-on time after downloading the Smart Remote Control application of the PlayMemories Camera Apps™.
Provides support for the SEL70200G lens: - Supports the “Fast Hybrid AF” function and future Fast Hybrid AF compatible E mount lenses - Adds the “Focus hold button” function
Reduces start-up time: - The start-up time has been reduced in cases when the camera is switched on immediately after being switched off
Improves image quality
Provides support for additional PlayMemories Camera Apps and additional features for previously supported apps: - Supports the “Liveview Grading” and “Smooth Reflection” applications - Supports the smooth automatic exposure feature in the “Time-lapse” application ver. 2.00 and later
Sony a7 (ILCE-7) Camera Firmware Update 2.00: MAC | WIN
Sony a7R (ILCE-7R) Camera Firmware Update 2.00: MAC | WIN
Sony a7S (ILCE-7S) Camera Firmware Update 2.00: MAC | WIN
Sony a6000 (ILCE-6000) Camera Firmware Update 2.00: MAC | WIN